Everything You Need to Know About Trying Beautycounter

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Have you heard of Beautycounter? It’s a network based cosmetic and skin care company that is on a mission to provide the highest quality products without harmful chemicals. I recently discovered Beautycounter from a friend, Ellie Brown, who is a consultant, and coming from her, the recommendation was taken VERY seriously because she’s really awesome! You may recognize her from an appearance on Shark Tank where she captured the hearts of pretty much EVERYONE across America, including mine! It’s so great to have a little peek inside her latest venture, Beautycounter.

I’ve partnered with Ellie, an independent consultant for Beautycounter to tell you about Beautycounter and share some of our favorite products! I received the following product samples complimentary to facilitate my review.


As many of you know, I LOVE trying new makeup and beauty products so this was right up my alley! Ellie sent me a full size Lengthening mascara along with several fun samples of other products.


I was very honest and had to warn her that I am picky about mascara and didn’t want anything clumpy. She assured me I would LOVE this one, and here are my findings:

Beautycounter Lengthening Mascara:

The lengthening mascara comes in a long, slender tube. The wand has a long handle on it and the first thing I noticed was how lightweight it is! Most of my other mascaras are quite heavy, so I was able to apply it very easily!

Ellie was right, it wasn’t clumpy at all. Quite the opposite! It’s nice to have a mascara that feels light and airy and at the end of the night doesn’t weigh down my lashes. I love dark, long lashes so I applied several layers. I really like how well it works on my lower lashes!

Here are some photos so you can check out Before & After:


The finished look that also includes the samples of Cream Blush in “Hibiscus” and Lip sheer in “Scarlet:”beautycounterbyellie3beautycounterbyellie4beautycounterbyellie5

I’ve never used a cream blush before, so it was really interesting to try. I applied it with my fingers and I think if I had a brush it would have gone a bit more smoothly, but overall, I think it worked really well! As far as the mascara, I was really happy with the results. I feel that my lashes definitely look longer but still natural and they feel great all day, which is a plus for me. Some of my favorite mascaras have been known to look great but caused my eyes to feel irritated after awhile. I hate having to choose and with Beautycounter, I don’t have to!

beautycounterbyellie7Beautycounter Purifying Charcoal Mask:

Ok, so I LOVE masks! It’s one of my favorite ways to relax. To be completely honest, I don’t always remember to wash my makeup off every night before bed, so sometimes a mask is absolutely necessary to clear out my skin and regenerate. As soon as Ellie told me about this charcoal mask, I HAD to try it! I am a HUGE fan of charcoal products and this mask certainly did not disappoint! It was AMAZING!

When I apply a face mask, I really feel like the thicker the better and I like really good coverage. What’s great about the dark colored charcoal mask it I can definitely see where to apply more and any spots I missed when washing it off. It was REALLY quick drying which was amazing. I often have to leave a mask on longer than they recommend to feel like it’s “doing it’s job.” But not with this one! Beautycounter recommends to keep the purifying charcoal mask on for 10 minutes and after that it was ready to come off again. It came off just as easily as it went on. It really did feel quite purifying and I will have to add this to my collection ASAP! I definitely recommend it!

It’s almost Halloween, so here’s a scary picture of me with my mask on and no makeup. Enjoy! (But don’t get scared away, I have some more fun stuff coming below!)


This was literally like 2 minutes after I applied the mask. You can see how quickly it dries! I love that because I don’t have to spend half an hour with it. The Purifying Charcoal Mask has such a nice texture to it and very light frangrance. (It’s fragrance-free but I detected a slight Peppermint scent which was actually pleasant. And then I realized why- peppermint oil is one of the ingredients!)

More About BeautyCounter:

For those of you who aren’t yet familiar with all that Beautycounter has to offer, I’m going to turn this part over to Ellie so she can tell you all about it and I’ve also included some of my favorite Interview questions so you can get to know her a little bit too. After all, you’re going to need a consultant! And I don’t care where you live, Ellie is SUCH a sweetheart, and she should definitely be your consultant because you’ll be a very happy customer with her! (Did I mention she sent a birthday card to my Nana just because a few years ago? So sweet!)

Meet Ellie, Beautycounter Consultant, Entrepreneur, Mom, Band Manager, Superwoman:

beautycounterbyellie9dLindsay Satmary: When was Beautycounter launched?  

Ellie Brown: Beautycounter launched in 2013

LS:  How did you get started with Beautycounter?  
EB: A friend “opened my eyes” to the lack of federal regulation in the personal care industry.  I knew I wanted to do better for me and for my children.  This is why she joined the Beautycounter movement.  And it’s why I became a consultant.  Our mission is to get safe products into the hands of everyone.


The last time federal regulation was passed on the beauty industry was 1938?
There are almost 1,400 ingredients that are banned from use in the European Union?  These are known carcinogens, hormone disrupters, and reproductive toxins.  In the United States we have banned ELEVEN.
Beautycounter has a “Never List” of 1,500 ingredients we will NEVER use in any of our products, EVER.
80% of the ingredients we use on our largest organ, our bodies, have NEVER been tested for safety?
LS:  Who is the ideal Beautycounter customer?  
EB: The Beautycounter customer is someone who refuses to compromise her beauty regimen.  She demands high performing, luxe products.  However, she demands that we drive change.  She cares about educating and empowering others while sharing the beautiful products that are made safely.  And she geeks out over the fact that she sees her products in Vogue, Southern Living, Allure, InStyle, and more.  She loves that celebs love our products too!  Celebs like Allesandra Ambrisio, Tiffani Thiessen, Molly Sims, Bridget Moynahan, Jessie James Decker and Heidi Klum.
LS: How many products are available for purchase?  
EB: Well over 100!  We offer everything from a baby line, to a kids line, to a skin care line, to sunscreen, to body and bath products, to soap, to makeup and brushes!
LS:  As an entrepreneur, where do you find inspiration?  
EB: My inspiration comes from within my psyche.  I have NEVER allowed myself to believe the lie that I can’t do what I love to do.  I don’t let mental barriers get in the way and rejection is a part of life!  In fact, it annoys the stuffing out of me when people I reach out to just don’t respond.  I want people to have the courage to say “Yes”, “No”, or “Tell Me More!”
LS: What’s playing on your iPod right now?  
EB: 21 Pilots, Hunter Smith Band (I manage them!  Check them out—they’re opening for Blake Shelton this weekend), and Foo Fighters.
LS:  What was the last book you enjoyed reading?  
EB: Ooooh!  The Girl on the Train!  I love those weird twisty-ploty books!
LS: What do you love most about Beautycounter?
EB: We are truly mission driven!  We are a certified B-Corporation and live out the mission to get safe products into the hands of everyone.  We have a five-step safety process we use on each and every product that we offer.  We believe that NO ONE else in the industry is taking safety to the level that we do!
LS: What exciting plans for Beautycounter’s future can you share with us?
EB: OH!  This will be a GREAT one! ….We are partnering with Target stores nationwide beginning mid-September, you will be able to buy Beautycounter for Target!  This limited 9-week partnership has some incredible opportunities to further our mission and to drive business to us consultants nationwide.  With every purchase you make from Target, you will be given a code to shop my site and get a free product on us that is NOT offered in Target!  It will change throughout the 9 weeks, so shop often!  SKUs are limited.
Launching this year:  Deodorant!!!!  Whoo hooo!!!!!
Coming soon:  More pop-up shops!  We had a very successful summer in Nantucket with our first pop-up shop, so look for more to come!
Coming in 2017:  Men’s Line, Teen Line
Also, Bono (yes, the Bono of U2) is now on our board of directors.  His wife, Ali Hewson, recently sold her company, NUDE, to Beautycounter.  More details here:  http://www.beautycounter.com/know-everything/nude-announcement/
LS: If you could have lunch with anyone in the world, who would you choose and why?  
EB: I want to hang out with Dave Grohl.  He makes me laugh and makes me cry.  His music in intense and full of so many emotions.  I’d have to invite my husband though.  Can he come?
LS:  What is something you’ve learned so far as an entrepreneur?  
EB: Always think about the risk/reward piece!  How great is the risk compared to the potential reward?  As an alumnae of Shark Tank and a former independent business owner, I can tell you that investing in a Beautycounter business is absolutely nominal in the risk department and the sky is the limit with regard to reward.  People get tripped up on investing in building their inventory and miss the big picture.  Your work hard, your investment is back in your pocket month one.
LS: If you could travel anywhere in the world, where would you go?  
EB: I want to go to the Four Seasons in Maui.
LS: Entrepreneurs often work long hours. How do you enjoy spending your time off to recharge?  
EB: Ha!  I cook a lot, I deal with the drama of my two young children, and I go work my bootie off at the Bar Method!
LS:  Which changes have you noticed, if any, since you started using Beautycounter products?  
EB: SUCH a great question!  My skin is amazing.  My skin melasma (dark splotches) is gone, I have ZERO breakouts (and I mean NONE!), and the Rejuvenating line overall has greatly improved the appearance of fine lines and wrinkles!!!!

LS: How has being an entrepreneur changed your life?  

EB: It has given me even more confidence than I thought I had!  It is so rewarding to deposit a pay check every month that exceeds my expectations!  People look at me differently (on social media, in social situations, etc.) and ask me for  advice.  I LOVE helping people!
LS:  What message would you share with those interested in pursuing this opportunity with you?  
EB: Don’t wait.   There are two very distinct Beautycounters.  The one before Target launch and the one after.  I am glad to be on this side of this because we are absolutely exploding already!  We have just under 20,000 consultants nationwide and in Canada.  Only about 10% work their business.  There is so much opportunity here that it’s insane!  I can tell you that we have barely scratched the surface and people are going to view what we are doing just like they do organic food.  In the 80’s people thought you lost your mind if you tried to tell them food could be harmful.  It’s the same battle we are waging in the beauty industry.
LS: What can you tell me about the benefits of Beautycounter?
EB: We have one of the most generous compensations plans in the industry.  Beautycounter Consultants enjoy many benefits, including the ability to purchase products at a 25% savings. The Career Plan pays up to 35% commission on retail sales and enables Consultants to earn bonuses and override commissions based on sales and recruiting requirements. Consultants also have the ability to earn special incentives, including trips, exclusive Beautycounter items, and access to invitation-only events.
LS:  Which 3 Beautycounter products are YOUR personal favorites?  
EB: I HATE this question b/c I’m obsessed, but if I must:  The Charcoal Mask, The Cleansing Balm, and the Rejuvenating Face Serum.
LS: Which 3 Beautycounter products are your most popular?  
EB: Balancing Face Oil #3, Lip Sheer in Twig, and the Nourishing Face Wash.
LS: What are you most looking forward to this fall?  
EB: Bonfires?  Unless you’re talking about Beautycounter.  B/C if you are, it’s the new lip gloss in “Fig”.  A beautiful aubergine fall color!!




Special Promotions:

  • Receive ONE FREE Lengthening Mascara with any $75 purchase through August 24 2016. ($29 value!)
  • ALL AUGUST, spend $150 or more on Ellie’s personal site and receive a FREE gift with purchase from her personal stash including the following:

Balancing Face Oil $68
Sugar Scrub in Lemongrass $40
Rejuvenating Night Cream $75
Rejuvenating Day Cream $73
Rejuvenating Face Wash $43
Rejuvenating Night Cream $75
Nourishing Cream Exfoliator $34
Citrus Mimosa Body Lotion $24
Citrus Mimosa Body Butter $39
Charcoal Cleansing Bar $24
Rose Neroli Hand Soap $15
Citrus Mimosa Body Bar $20

  • beautycounteradJoin our Band of Beauty program  ($25 enrollment fee) and get the following:
-15% product credit on every single purchase you make from my site
-A free welcome gift, which is a travel bag including shampoo, conditioner, and body wash.
-Free shipping on $100 more any time!
-Spend $150 in your enrollment period and get a FREE #3 balancing face oil.  This face oil is ideal for acne-proned and sensitive skin.

Connect with Ellie, She’s Awesome:

beautycounterbyellie9eBe sure to follow Ellie on Instagram, Facebook, & Twitter

to stay updated on all the fun products and promotions!


Have YOU tried Beautycounter yet? What’s your Fave?


This post was sponsored by Ellie Brown, an independent consultant with Beautycounter. While I received complimentary products to facilitate my review, all thoughts are my own. I choose to share products I actually use and enjoy for myself and my family.



Written by Lindsay Satmary

Owner and operator of Paperclips & Confetti, a motherhood + lifestyle blog sharing all the best of #momlife. Lindsay is a mom of 3 (ages 2-7).  Lover of Disney World, office supplies, subscription boxes, and social media. Instagram: @paperclipsandconfetti


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