Industries
Beauty & Personal Care
Shopify stores for makeup, skincare and grooming brands.
Beauty catalogues are big and visual: hundreds of shades, sets that change every season, and shoppers who want to see the colour on themselves before they buy. I'm currently rebuilding Makeup City Pakistan's store on Shopify's Horizon theme, and have worked with Bioderma and The Gentleman's Beard Club.
What these stores need
- Shade swatches on product cards and product pages, not a dropdown of colour names.
- Virtual try-on for lipstick and other colour products.
- Restock alerts, because popular shades sell out.
- A store locator when the brand also sells through physical stores.
- Fast pages despite heavy imagery and many third-party scripts.
Sites I've worked on in this space
Services that fit
- Build a New Shopify StoreA new Shopify store built end-to-end — product pages, checkout, and everything connecting it to how you run the business.
- Shopify UX and UI DesignShopify UX and UI design focused on structure, smoother flows, and higher conversion across mobile and desktop.
- Shopify Store SpeedPerformance audits and fixes that make the store faster — faster stores convert better.
Questions
Can you build virtual try-on?
Yes. For Makeup City I built an AR lipstick try-on with hundreds of colour codes mapped to products, running in the browser on the product page.
How do you keep a store with many scripts fast?
By measuring which scripts cost the most, deferring the ones that don't need to load first (pixels, chat, review widgets), and fixing the theme rather than adding a speed app. Interaction to Next Paint is usually the metric that moves.
Can shoppers find their nearest store?
Yes. I've rebuilt a store locator that lists every physical store with maps and hours, and connected online orders to the retail back office for order tracking.
Let's talk about your store
Tell me what you're working on and I'll reply with next steps.
Get in touch