Services
A/B Testing
Test changes on real traffic before rolling them out.
A redesign based on opinion can quietly cost sales. Testing changes against the current store shows what actually helps before it goes to every shopper.
- sites, seven industries
- 40+sites, seven industries
- countries
- 4countries
- Shopify apps of my own
- 3Shopify apps of my own
- years in design and code
- 12years in design and code
- developer, no account managers
- 1developer, no account managers
Is this your store?
- Stores with enough traffic to test against.
- Teams that disagree on what to change next.
What's included
Test ideas ranked by likely impact and effort.
Variants built in the theme, matching the live design.
Experiment setup in your testing tool.
An honest read of the results — including when the answer is “no difference”.
Rolling the winners out to the whole store.
How I work
Four steps, from the first call to launch.
- 01
Call
A short call to understand the store, the goal and the deadline.
- 02
Plan
A written scope: what I'll build, in what order, and what I need from you.
- 03
Build
Work ships in small steps on a preview theme, so you see progress as it happens.
- 04
Launch
Go live, check everything on the live store, and hand over — with support after launch.
What you can count on
- You talk to the person writing the code
- A written scope before any build
- Work ships in small, visible steps
- Preview before anything goes live
- Support after launch
Related work
Stores where I've done this.
Clients I’ve Served
From clients
What clients say
Uzáir took our brand from a rough idea to a site that actually feels like Balqees. He was thoughtful about every detail and easy to work with from start to finish.
Salem, Balqees We needed a site that could keep up with how fast Zerolifestyle moves. Uzáir delivered exactly that — clean, fast, and built the way we actually work.
Daniyal, Zerolifestyle Versusforher's new site captures the brand better than we imagined. Uzáir paid attention to the small interactions that make the whole experience feel premium.
Saim, Versusforher Beyond the design, Uzáir genuinely cared about how the store performed for our customers. Makeupcity's site feels sharper and runs noticeably smoother now.
Mohsin, Makeupcity Working with Uzáir was straightforward — clear communication, solid execution, and a final result that fit Imtiaz Super Market's brand perfectly.
Imtiaz, Imtiaz Super Market
Industries
Questions
What is A/B testing on a Shopify store?
Showing two versions of a page or element to different visitors at the same time and measuring which one leads to more sales. It replaces opinion with evidence before a change is rolled out to every shopper.
How much traffic do I need to A/B test?
Enough orders for a test to reach a clear result within a few weeks. If a store doesn't have that yet, testing isn't the right next step; fixing the obvious problems first will do more, and I'll say so on the call.
Which testing tool do you use?
Whichever you already have, or a straightforward one set up for the test. The variants themselves are built in your theme so they match the live design exactly, and the tool only decides who sees which version.
What if the test shows no difference?
That's a useful result. It means the change wasn't worth rolling out, and you've avoided redesigning something that wouldn't have helped. Winning variants are rolled out to the whole store; losing ones are removed.
Let's talk about your store
Tell me what you're working on and I'll reply with next steps.
