Industries
Health & Wellness
Shopify stores for supplements, honey and wellness brands.
Wellness products sell on trust and repeat orders. The store has to explain what's in the product and why it matters without overclaiming, then make the second purchase easier than the first. I've been the developer behind a women's supplement store and run a honey brand's storefronts across three countries.
What these stores need
- Ingredient and benefit content that's structured (metaobjects), not pasted into every product.
- Reviews and trust signals close to the buy button.
- Subscriptions or easy reordering for products people buy every month.
- Bundles and gift sets built into the cart, not bolted on.
- Loyalty that rewards repeat customers without a heavy app.
Related work
Sites I've worked on in this space
- Versusforher
- YoungNutraShopify
- Nourish HerShopify Horizon theme
Services that fit
- Build a New Shopify StoreA new Shopify store built end-to-end — product pages, checkout, and everything connecting it to how you run the business.
- Shopify UX and UI DesignShopify UX and UI design focused on structure, smoother flows, and higher conversion across mobile and desktop.
- Shopify Plus DevelopmentBuilds for high-growth brands — scalable storefronts, custom checkout, and the integrations that come with scale.
Questions
Can you add subscriptions or a loyalty programme?
Both. Subscriptions run through a Shopify subscription app configured to your products; for loyalty I've built a custom points app for Balqees that syncs with the brand's loyalty platform, so points and redemptions work without a monthly per-customer fee.
How do you handle ingredient and claims content?
Ingredients, benefits and certifications become metaobjects with their own fields, referenced by products. Marketing edits them in one place, the product pages update, and nothing has to be retyped.
Can the store sell in more than one country?
Yes. Balqees runs separate stores for the UAE, the UK and Saudi Arabia with their own currencies and languages, and I move catalogue content between them in bulk rather than by hand.
Let's talk about your store
Tell me what you're working on and I'll reply with next steps.
Get in touch