Case study
Balqees
Running the web side of a honey brand across three Shopify storefronts — the UAE, the UK and Saudi Arabia.
The result
Three stores in Arabic and English, with Naqel shipping and a custom loyalty app.
- Role
- Website Manager
- Year
- 2023 – present
- Services
- Shopify development, migration, localisation, custom apps
- Localisation
- Custom apps
- Integrations
The brief
Balqees sells honey from beekeeping cooperatives and artisan beekeepers through three Shopify stores: balqees.com (UAE), balqees.co.uk (UK) and sa.balqees.com (Saudi Arabia).
Each store has its own market and currency. The Saudi store is Arabic-first with an English layer, and all three need features Shopify doesn't ship with — loyalty, courier integration and bulk content moves between stores.
Outcome
The Saudi store runs on the full balqees.com catalogue, Arabic by default with a clean English layer.
The loyalty app is live on balqees.com, and the Naqel integration is in final testing before it takes over Saudi shipping.
What I did
Launched the Saudi store's catalogue content from balqees.com
184 metaobject entries and 1,261 product metafields across 78 products, with no dropped references.
Rebuilt the bilingual storefront
restored the Arabic translations from a full snapshot, then added an English /en layer of 2,489 values, each checked by reading it back — and removed 609 rows that were leaking English onto the Arabic store.
Built a Naqel courier integration
a paid order creates the air waybill, books the collection, attaches the label and syncs tracking every three hours, with cash on delivery supported.
Built a custom loyalty app for balqees.com
customers earn a point per 10 AED and redeem points as discount codes, synced with the Cubes loyalty platform.
Runs my own Shopify app, Collection Toolkit, on the Saudi store.
Built with
- Shopify
- Liquid
- Kalles theme (customised)
- Shopify Admin GraphQL API
- Node.js + Express
- PostgreSQL
- Python
- Vercel
Uzáir took our brand from a rough idea to a site that actually feels like Balqees. He was thoughtful about every detail and easy to work with from start to finish.
Salem, Balqees
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