CROUX/UI DesignWebsite
Versusforher
Conversion rate optimisation for VERSUS, a Pakistani store for women's food and dietary supplements: more orders from the visitors it already had.
- Role
- Senior Developer
- Year
- 2022
- Services
- Conversion rate optimisation (CRO), Shopify development
The brief
VERSUS sells women's food and dietary supplements online across Pakistan, and wanted more orders from the traffic it already had.
I joined as senior developer from September to December 2022 with one job: improve how well the Shopify store turned visitors into orders, rather than buying more visitors.
What I did
- Conversion rate optimisation across the Shopify storefront, working through the path a shopper takes from landing to placing an order.
- Implemented the changes directly in the store's theme as senior developer.
Stack
- Shopify
- Liquid
- JavaScript
Outcome
Now dispatching about 300 orders a day.
The CRO work increased the number of orders the store took, and VERSUS now dispatches about 300 orders a day. The store is live at versusforher.com.
Industries & services