Case study
Zerolifestyle
Two years as senior developer on the Shopify store of Zero Lifestyle, a Pakistani tech accessories and smart wearables brand.
The result
Campaign pages for 10.10 and 12.12, and a clean move to the Focal theme.
- Role
- Senior Developer
- Year
- 2024 – 2026
- Services
- Shopify theme development, custom sections, campaign pages
- Branding
- UX/UI Design
- Website

The brief
Zero Lifestyle sells tech accessories and smart wearables across Pakistan, with cash on delivery in every city.
The store runs sale campaigns through the year — 10.10, 12.12, Jinnah Day and New Year — so the theme has to take new campaigns and product launches without a rebuild each time.
Outcome
The store moved onto Focal in 2025, with the custom sections and campaign pages carried across.
The same sections are what each sale season is built from, rather than one-off pages.
What I did
Built custom theme sections
a gradient hero slider, a home category grid, a product specs block and tabbed sale collections.
Built the campaign landing pages for 10.10, 12.12, Jinnah Day and New Year sales.
Worked on the store's move from Dawn to the Focal theme in 2025, including menus, filters, countdown timers and image focal points.
Built with
- Shopify
- Liquid
- JavaScript
- Focal theme
- Dawn theme
We needed a site that could keep up with how fast Zerolifestyle moves. Uzáir delivered exactly that — clean, fast, and built the way we actually work.
Daniyal, Zerolifestyle
Industries & services
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Work
Balqees
Three stores in Arabic and English, with Naqel shipping and a custom loyalty app.
Uzáir took our brand from a rough idea to a site that actually feels like Balqees. He was thoughtful about every detail and easy to work with from start to finish.
Built with
- Shopify
- Liquid
- Kalles theme (customised)
- Shopify Admin GraphQL API
- Node.js + Express

Makeupcity
Rebuilt on Horizon, with an AR lipstick try-on and a new store locator.
Beyond the design, Uzáir genuinely cared about how the store performed for our customers. Makeupcity's site feels sharper and runs noticeably smoother now.
Built with
- Shopify
- Horizon theme
- Liquid
- JavaScript
- GitHub
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